Stitch It Job Board
Marketing Manager
Description
Reports to: Director of Operations
Job Summary:
Design, develop and execute marketing strategies that ensure brand recognition and positioning in the market, through the design, implementation, and monitoring of campaigns and promotions, including the design of advertisements and social media content, the creation of promotional materials for brand awareness, and other creative initiatives. Collaborate with cross-functional teams to implement marketing strategies effectively. Manage the marketing budget and ensure all marketing materials are in line with our brand identity. All decisions should be made with the following guidelines:
Mission: Stitch It is dedicated to perfecting fit and style with expert tailoring and personalized services when you need them, backed by our exclusive 30 days fit guarantee - leading alterations and dry-cleaning coast to coast.
Vision: To be the only international alteration and dry-cleaning provider, ensuring the perfect fit for both individuals and businesses through innovation and skilled professionalism.
Our Values: Customer First, Professionalism, Integrity, Sustainability, Innovation, Inclusivity and Community.
1. Marketing & Strategy
· Monitor and analyze current promotions, report on effectiveness.
· Research new strategies to engage customers (social media streams etc)
· Assist with cultivating Employer Brand
· Plan for marketing of new products/ services
· Source alignment with Charities/ Associations / Brand partnerships
· Participate in partnership calls and/or meetings.
· Update Search Engine Visibility Ranking with Search Engine Marketing
· Event coordination for on location events
· Liaison with management and others to collect goals and promotional planning.
· Systems improvement in training
· Supporting Training Material Development
2. Creative and Design
· Create content for Stitch It’s Social Media Accounts, including pictures, posts and videos.
- Weekly Idea and Social Media Posts
- Weekly Newsletter/email campaigns
· Engage with other Social Media Influencers
· Create, prepare, and distribute materials for advertisement both print and digital.
· Coordinate with specialists to develop marketing materials.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- A minimum of 5-7 years of experience in marketing.
- Proven experience in developing and executing successful marketing strategies. Experience managing both digital and traditional marketing campaigns.
- Advanced knowledge of digital marketing tools and platforms (SEO, SEM, Google Analytics, social media, etc.). Skills in graphic design and editing software (Canva, Photoshop, etc.).
- Ability to analyze marketing data and metrics to make informed decisions.
- Excellent written and verbal communication skills.
- Creativity and strategic thinking.
- Ability to work collaboratively with different departments and levels within the organization.
- Tons of energy and extraversion
- Retail experience is a plus.
- Can pick up technology quickly.
- High adaptability and flexibility to market changes. Customer-focused with the ability to understand and anticipate market needs.